How Smart Product Managers Track Competitors

There is a plague infiltrating your office. Sales? Already infected. Most of the other teams are sick now too. The symptoms make people act lifeless — paranoid thinking and nonsensical talk. You might even hear folks muttering, “We are behind.”    

This plague is your key competitor — slowly sucking the life-force from your team.

Here is the worst part — the infected wound was self-inflicted. You only have yourself to blame. Because it is not what the competitor is doing that is causing the...