PR Trends in 2018

For all you social media gurus, self-promoters and indie authors out there, John Hall has some public relations advice to offer in a piece titled “6 PR trends to check out in 2018” to follow up on my summary of Rachel Thompson and her amazingly informative Dos and Don’ts on Twitter (“Back to Basics: Twitter“).

I’ll let Mr. Hall do the heavy lifting through his own well-researched piece, but the highlights, according to him, are the following:

Personal branding and thought leadership will go beyond executives
Owning your digital landscape will never be more important to attract followers
Internal PR pros will need to bring in specialty firms for support
PR will need to understand business goals besides its own
You will have to consider dark social influence
Separating measurement into qualitative and quantitative metrics will be critical