Brand Relevancy, Disruption and Digital Transformation with Charlene Li (MDE254)

Minter Dialogue with Charlene Li

Charlene Li is author, thought-leader and world renowned speaker, principal analyst of Altimeter, a Prophet Company. In this podcast, we explore the ongoing disruptive challenges of digital transformation. We also take a closer look at the latest research coming out of Prophet, The 2017 Brand Relevance Index, discussing the importance of content, purpose and the different cultural aspects by country.

Below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to go over to iTunes to rate the podcast.

Check out @ProphetBrand’s Brand Relevance Index https://www.prophet.com/relevantbrand... #ProphetBRI

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To connect with Charlene Li:

You can send an email to Charlene Li here
You can find Charlene on Twitter: @CharleneLi
Find Charlene Li’s book on Amazon
Charlene’s eponymous site

Sites mentioned:

The 2017 State of Digital Transformation, research led by Brian Solis at Altimeter

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Further resources for the Minter Dialogue Radio Show:

Meanwhile, you can find my other interviews on the Minter Dialogue Radio Show in this podcast tab, on Buzzsprout or via iTunes. Please don’t be shy about rating this podcast on iTunes here!

Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign off music is “Finger Paint,” written and performed by Josh Saxe, produced by Chase Geiser. Here’s a link on iTunes. I invite you to take a spin on Pierre’s podcast or listen to more of Josh’s music!

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