Holy crap, now Apple is embedding clues and subliminal messages in its invitations

That anyway is what Business Insider now suspects or surmises or infers or reports in the latest bit of foaming-at-the-mouth SEO-bait speculation about the iPhone 5 announcement. See, the number 1 in the invitation that Apple sent out (above) "could be a clue that Apple is only releasing one iPhone," rather than two, or three, or seven, or twelve, BI claims. Or the number 1 could mean something else. Or it could mean nothing at all. But the "there's only one new iPhone" theory is reinforced by the fact that John Gruber has published a one-sentence post saying, "Something tells me there's only one new iPhone." Gruber doesn't say what that something is, but BI figures maybe he means the 1 in the invitation. This then becomes the basis for an article on BI. And now the basis of a post on my blog and yet another reason for me to descend ever deeper into a Slough of Despond for what my life has come to.