A Better Way To Help Companies Help Themselves

This is a sponsored post written by me on behalf of RESULTS.com for IZEA. All opinions are 100% mine. Of all the businesses I’ve built, the one that gives me the most satisfaction is the one that lets me help other people build their businesses. I can’t tell you how satisfying that is. Someone’s made the jump. They’ve launched their own company. Now they want to make it fly. That’s what my books try to help them do. It’s what the talks I give try to help them do. And it’s what the consultancy work I offer helps them to do. If you’ve ever wondered what work you could do that makes you feel like you’re making a difference, I can’t recommend it enough. But it can also be frustrating. I can tell companies how they can improve their marketing, develop better strategies, build stronger brands, but I can’t do it for them. I have to trust them to get on with it without me. They don’t always. It’s a problem that consultants have always had. It’s a problem that’s starting to change. RESULTS is a Partnership Program for consultants that lets them set up an efficient management system for companies. The companies get a smart way to track their marketing efforts and build their strategies. They can do away with those old performance reviews that scare the living daylights out of staff but don’t reward improvements or creativity. Instead, staff can look at their own metrics and see for themselves where they need to make a bigger effort. Managers and team leaders can spot potential, provide encouragement at exactly the right moments and make better decisions. Team members never have to worry about missing a promotion because their boss didn’t like them; their boss can point to figures pulled from Salesforce, QuickBooks and other sources, and show them where they’ve been going wrong. They can also tell the employee exactly what they need to do improve to move up the ladder. It’s a much better way to work, one that cuts out any arguments and builds a clear path to career success. Best of all, the company can also create strategy pages that tell everyone exactly what they’re trying to do, why they’re trying to do it, and how they’re trying to make it happen. When everyone can see the big picture, the results are always so much better. But the consultants get access to that information too. After talking to the staff and filling them up with smart, new ideas, we can look at the platform and see just how well the company is implementing those ideas. We can nudge them to implement them better, give them a round of applause for implementing them so well… or give them a kick in the pants for not implementing them at all. Setting the system up is pretty simple, and just requires some time with the company’s top brass to understand what they’re trying to achieve and what metrics they can track. The usual consultancy work, in other words. Most of the work that I do to help companies is based on ideas. It’s about branding and engagement strategies, and so on. But if you’re looking to get into the nitty-gritty and help a company to track exactly how staff can better hit their targets, RESULTS’ business management platform looks like it’s setting the standard. Check it out.

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