This App Is Why Mims Is Hot (Again)

Take It To The Bay: RecordGram cofounders Erik Mendelson, Shawn Mims and Winston ‘DJ Blackout’ Thomas in San Francisco. (Photo by Steve Jennings/Getty Images for TechCrunch)

You remember Mims, the Washington Heights rapper responsible for 2007 chart topper “This Is Why I’m Hot” and its delectable, tautological refrain: “I’m hot ‘cause I’m fly / You ain’t ‘cause you not / This why (this is why) this is why I’m hot.” Now he’s back with another compelling product–this time it’s not a song, but a...