Don’t Take Attention For Granted!

I had an epiphany today that clearly has been stuck in my brain for quite a while, which is that, oh, right, the biggest companies in the world, the biggest advertisers in the world, have been taking attention for granted.

How To Waste 80 Billion Dollars

It's coming. It's an 80 BILLION dollar opportunity.. Are you marketing in the world we live in today?