Crazy quotas. Anything to close a deal. Pushing customers no matter the cost. If you are a regular reader of this blog, you already know how I feel about the traditional approach to sales. Customers have changed, yet the selling process has not. But here is a surprise — I am about to come to the defense of salespeople everywhere.
It is foolish to think that salespeople are coin-operated machines, brains filled with nothing but the sound of ‘ka-ching!’
In a blog post about why companies mus...
Published on October 09, 2017 09:02