How do I know who to target my products at? - 45/101 Entrepreneur Questions and Answers

This is an except from my book: 101 Entrepreneur Questions and Answers.You and I need to define a customer persona which is a specific kind of person in the general public that you can target your stuff to. There is a link to download a customer persona template at the back of this book in the resources page, with more information about the customer persona.,I used to believe that I could just create a product and put it into the market place and see what works and who it is that it attracts. I used to imagine it like throwing some spaghetti onto the wall and seeing what sticks. When you see what sticks, you can then tweak, define and refine your products for your customers.I now see it as much more efficient to define a customer persona and create content that is tailored perfectly to them.A customer persona is something much more detailed and complex than a simple target audience. With a customer persona I am defining and understanding everything about the people that are going to buy my stuff. When I define everything I can understand them and create content for them perfectly.Here are some questions examples:Background:Job:Career Path/industry:Company:Family:Education:Demographics:Male FemaleAge:Annual income:City:Country:Identifiers:Demeanour:Communication:Preferences:What makes them light up: What they hate discussing:How do they dress(outfit, style, accessories, personality, trend, fashion):How can we create ideas about / appeal to their sense of...A sense of delight:Adventure:Amusement (Humour):Appeal to their sense of learning:Astonished:Awe (surprise, unexpectedness or mystery):Contextual (a sense of drama / movement)Creativity:Credibility:Curiosity (a knowledge gap):Delighted:Emotion:Environment:At first, you and I can create a customer persona that is entirely fictional, but over time we'll need to create, or refine a persona, based on research, experience and talking to our customers.We need to create content that appeals to them perfectly and one way this can be done is by creating content that will spark different emotions inside of our customers.At first you can create anything from 1-20 customers personas, but do not go too crazy with creating them and think more about quality of the personas you are making. It is better to define 1 type of customer and solve 100 of his problems. This way, that single type of customer will love what you do and what you have to offer.Question of the day: Who is your target audience? How are you attracting them?