How to Run a Bookstore – BusinessWeek

"So if you really want to sell something, jumble it up and pitch it on the floor."

via How to Run a Bookstore – BusinessWeek.

Dear Authors:

I first learned this principle from Rueben Martinez when I signed Hot Tamara in the Libreria Martinez tent at the LA Times Books Festival. If you really want to sell your signed books, make a mess of them and readers can't resist.

Cheers,

Mary

Filed under: Mary's Not-so-secret Diary, The Biz