What the news can teach us in marketing and the fine line between transparency and mystery with Nina Radetich (MDE246)

Minter Dialogue with Nina Radetich

Nina Radetich spent twenty years of her career in news media, being evening news anchor for KVBC and KTNV in Las Vegas. Since 2012, Nina, who is a member of the Duct Tape Marketing consultant network, has been running her own marketing and media agency. In this conversation, we look from the inside at the way news has changed, what are the key learnings for businesses and executives running them, what should companies be doing to create better content and cut through the noise, and how to cut the fine line between transparency and mystery.

Below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to go over to iTunes to rate the podcast.

To connect with Nina Radetich:

Radetich Marketing & Media: Nina Radetich
You can find Nina on Twitter: @NinaRVegas
Nina Radetich on Linkedin

Site(s) mentioned in the podcast:

Ann Handley Marketing Profs — Great podcast with Ann on Duct Tape Marketing
Global Editors Network – News Editors community
Jason Miller (LinkedIn) podcast

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Further resources for the Minter Dialogue Radio Show:

Meanwhile, you can find my other interviews on the Minter Dialogue Radio Show on Buzzsprout or via iTunes. Please don’t be shy about rating this podcast on iTunes here!

Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign off music is “Finger Paint,” written and performed by Josh Saxe, produced by Chase Geiser. Here’s a link on iTunes. I invite you to take a spin on Pierre’s podcast or listen to more of Josh’s music!

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