Executive Sales Leader Briefing: It’s Not How You Define Things. It’s How Others Define Them.

The sign said “Crocodile Safety,” followed by the words, “Very Low Crocodile Risk.”   Seeing a sign like that, I naturally began to wonder what they mean by “very low crocodile risk.” Does low risk mean the worst case is you’ll lose a foot or an arm? Or does it mean the other person swimming […]