Earlier this week when Netflix sent a surprisingly human cease and desist letter to the folks who decided to create a “Stranger Things” themed popup bar without permission, people offered credit to their lawyers. It seemed to me like a better example of something that happens all too rarely in business: a brand deciding what they stand for and asking their lawyers to bring that same personality to writing something as standard as a cease & desist letter.
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Published on September 18, 2017 02:22