It Is Time To Ignite Your Brand... And Light The Night!

What will it take for your business to thrive in the future?

It is very rare that I get the opportunity to take part in a public event in my hometown of Montreal. I give about 50 presentations (all over the world) every year about what businesses need to know about consumers, and how technology has changed their buying behaviors and patterns (and who they are loyal to). It is even more rare that I get the chance to connect with everyone for a great and meaningful cause.

Join me and other local business leaders, media personalities and local luminaries on Tuesday, October 10th, 2017 from 5:30 - 8:30 pm. 

Ignite Your Brand... And Light The Night will be a special 5-7 cocktail coupled with an in-depth fireside chat that CHOM FM's Terry DiMonte will conduct with me. In this conversation we will discuss everything from what the current landscape of successful brands looks like, business transformation, brand disruption and how to create a future-proof business in these complex times. We will also discuss my personal journey from music journalist and early-days of the Internet to record label owner and my current role of 15+ years leading one of the world's largest digital marketing agencies, Mirum. 

Why are we doing this Ignite Your Brand... And Light The Night Event?

Every year, I have been taking part in the Light The Night walk to support the Leukemia & Lymphoma Society of Canada. I do this because I love Leah Knecht. Leah is my best friend's daughter. Back in 2010, Yosi (my BFF) called to let me know that his five year old daughter had cancer... leukemia. My world collapsed. A few weeks prior she was at my kid's birthday party, laughing, playing... perfect. Now... leukemia? It was - without a question - one of the hardest moments in my life... trying to understand - and take in - what my close friend was telling me about his daughter... who I would treat as my own daughter. I went into a tailspin. Leah's courage throughout this nightmare is what pulled everyone through - family and friends. If there were ever a definition for the word "survivor" it is Leah. After a lengthy and hard battle, the cancer went into remission, and she went back home where she belongs: with her family and friends. She is doing great these days, and she just started high school. Many are not as lucky as Leah... sadly.

Here are the details:

Ignite Your Brand - Light The Night.

Tuesday, October 10th. 2017.
5:30 - 8:30 pm.
La Plaza Hotel - 420 Sherbrooke West - Montreal, Quebec.
Price: $100 per ticket (there will be taxable donation refund on this).
We will also have prizes and other surprises (of course)!

Please join us! It's going to be a great evening! Tickets can be purchased here: Ignite Your Brand - Light The Night.

If you can't join us, I will still be walking in support of this great cause, and would welcome any donations that you can make. I do my best to put out lots of content every week. This makes it close to five thousand "articles" over the years. This isn't about me raising money. It's about our kids and the randomness and cruelty that is leukemia... and because none of us are safe. I do realize that times are tough, and many of us are watching our wallets just a little bit closer than we usually do, but please consider giving something. If over the years, any of my content has struck a chord with you, made you smile, made you see your business world in a different way, I hope that you will consider this ask as the "tip jar" for my thoughts.

If you can find it in your heart to give, please do so right here: Light The Night Walk.

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