The Costly Mistake You Are Making on Your Resume

“Increased social media followers by 4,000 percent. Boosted website traffic by 3,500 percent.” I see puffed up metrics like this all the time. Especially on resumes submitted by people applying for marketing roles. While I appreciate the instinct to show results, what do these eye-popping numbers really mean?

I have written before about the importance of a results-driven resume. But in an effort to quantify worth, it can be tempting to lean hard into funny math — believing that big numbers s...