What's up with the John Denver resurgence?

In the soundtracks of three movies this year, John Denver songs have played major roles.  Alien: Covenant, Logan Lucky, and Kingsman: The Golden Circle have all prominently featured Denver's music.  Is this a quiet Hollywood tribute on the twentieth anniversary of his death, the outward manifestation of some strange cult of film music professionals, or perhaps something more sinister?

I want to know.