"Earlier this month, the
New York Times ran a news story that didn't contain much news. Britain's National Theatre, Pat Healy wrote, has succeeded in business without really trying. Well, not trying to appeal to the marketplace, that is. Through a strategy of artistic boldness backed by populist shrewdness, the piece argued, the National, under Nicholas Hytner, had found an unlikely cash cow in
War Horse (to mix farmyard metaphors), which was still running in the West End and banking $1m a week in its
Broadway incarnation. How, Healy breathlessly asked, did Nick do it?"
More:
http://www.guardian.co.uk/stage/theatreblog/2011/sep/21/us-compete-national-theatre
Published on September 21, 2011 06:12