LABELS IN CUENCAFood packaging in Cuenca not only shows a...
LABELS IN CUENCA
Food packaging in Cuenca not only shows an ingredients list, it also warns you with a stop-light level of symbolism about what you are about to buy and consume. For example, one product that's high in fat, medium in sugar, and low in salt displays the following red/yellow/green notice:
Since we have labels that tell us what to expect in the food we buy, why not labels in other situations to inform our expectation? The prospect didn't occur to me until I was riding a bus today. Today was a beautiful day in Cuenca, and returning home on the bus I noticed the following sign near the driver. Obviously, he wanted to inform his riders' expectations about what the experience on his bus would contain...
And the bus driver was correct, all the way around.My journey on his bus was high in beauty, medium in laziness, and low in sadness.
Food packaging in Cuenca not only shows an ingredients list, it also warns you with a stop-light level of symbolism about what you are about to buy and consume. For example, one product that's high in fat, medium in sugar, and low in salt displays the following red/yellow/green notice:
Since we have labels that tell us what to expect in the food we buy, why not labels in other situations to inform our expectation? The prospect didn't occur to me until I was riding a bus today. Today was a beautiful day in Cuenca, and returning home on the bus I noticed the following sign near the driver. Obviously, he wanted to inform his riders' expectations about what the experience on his bus would contain...
And the bus driver was correct, all the way around.My journey on his bus was high in beauty, medium in laziness, and low in sadness.
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