Who’s in Charge?

[image error]As I was viewing posts on a writer’s site describing the results of methods used to advertise a new book’s release, I ran into a common theme–frustration and discouragement.

Some authors lamented their publishers weren’t being aggressive enough in advertising their latest release. Others felt their own methods had failed to generate sufficient sales. Yet, both were engaged in time-tested efforts book publishers usually employed to market books, getting them in the hands–and, thus, the hearts–...