Ep159: Shawna Beckmann on Marketing for Creatives
About Shawna Beckmann
Shawna May (Beckmann) is an unconventional sales coach connecting creatives to excited customers so they finally sell their cool stuff. She took experience from working and volunteering on crisis lines and applied the heart centered approach to decision making so selling always feels authentic and awesome for business owners. She is a mom of 5 under 7 and grew 3 totally unrelated business during this time because she learned all you need is an interaction to sell.
Quick Summary
While there is a creative process behind producing products and services to sell, there is a special dynamic specific to artists and other creatives that is truly unique. They face specific challenges due to emotional ties to their work, unexpected requests for purchase, and being uncomfortable with the idea of sales, even if they want to make money. These challenges can be compounded for introverted creatives. This week’s guest, Shawna Beckmann, is an expert sales coach that focuses on the specific reasons why many creatives struggle. She provides simple and concise tips that anyone can use to make the sales process comfortable and natural.
Key Conversation Points
Understanding drastically different perspectives
Sales and marketing challenges for creatives and introverts
Overcoming objections through a different approach
Assigning proper value to art and projects
Creating an environment and narrative that facilitates sales
Asking the right questions and clarifying what others need
Closing the sale through active listening
A desire to buy versus falling in love with a product
The power of word of mouth
Resources Mentioned in the Podcast*
Virtual Networking for Introverts | Sept 28 w/Kwame Christian
The Introvert Entrepreneur Book
Values Exercise
Connect with Shawna
Website
30 Day Playbook
Facebook
Twitter
Instagram
Podcast
Shawna’s Introvert Island Book Selections*
Ungifted: Intelligence Redefined — Scott Barry Kaufman
Viral Marketing Content Book (I wasn’t sure which specific book Shawna was referencing, so I chose one! Check out Contagious: Why Things Catch On by Jonah Berger. I also swear by Made to Stick by Chip Heath and Dan Heath.)
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*Amazon links are affiliate, meaning I receive a few pennies when you purchase through my link. You get some retail therapy, I get additional resources to keep bringing you great podcasts. Win-Win!!
The post Ep159: Shawna Beckmann on Marketing for Creatives appeared first on The Introvert Entrepreneur.
