Would You March on Facebook?

Interestingly enough there is a Facebook page called Send in the Troops, it has a crazy number of people who LIKE it – over 14,000.  Why I say crazy is that the page is all about you marching (in the dead of night, well 9pm UK time) and liking 100s of pages in that time frame with both your personal profile and business page.  On their page they "brag" about getting 16 pages (between them) over 1600 new LIKERs in one night….

Why Do they do it?

The idea is to……

Increase the number of people who LIKE your page
Promote your business to other "marchers"
Promote your page through having other pages LIKE it

If you are getting excited about this now and are about to run off and check out the page then DON'T.

Why I say DON'T

I totally disagree with the marching idea on all fronts… here's why

Yes, you will increase the number of LIKERs on your page BUT that doesn't mean…

Increased sales
Increased engagement
Increased impressions
Increased comments


Yes, your page gets LIKED aka recommended by another page, BUT

It doesn't mean that your page will show up in their page favourites on the left of the page, they may just have the 5 they want in there
It doesn't mean more sales
It doesn't mean more traffic
It doesn't mean much!


Yes, more people will have seen your page and therefore business, which MIGHT mean

More awareness, but unlikely, I mean if I was LIKING 100s pages in the space of an hour would I really check each one out?

You want people who LIKE your page to be people who are:

Actually interested in what you do
Want to know more
Ask questions
Get involved
Comment and like posts you put up
Aren't going to hide your updates in their newsfeed

Give this are you still keen to march?
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