Adding Customer Images to Your Amazon Page To Increase Your Sales By Laura Pepper Wu

Today, I'm thrilled to introduce you to author Laura Pepper Wu. Laura will share a fascinating  tip she learned on how to make your Amazon sales page more effective by adding your own images to it.



My continued thanks to everyone as I still catch up with scheduled posts that I'm working to get out to you.













Adding Customer Images to Your Amazon Page To Increase Your Sales 

By Laura Pepper Wu




Not all book marketing efforts come equal. Some are large endeavors (book tours, ad campaigns, guest posts), others are small tweaks that bring surprising results.




One such thing is adding customer images to your Amazon product page.




On every Amazon product page (including print and eBook pages) there is the option to "Share your own customer images". Find this option under the image of your book cover.




Anyone can upload these customer images, including the author or publisher. So why is this worth your while?




In the case of my non-fiction wedding guide, I uploaded four images to compliment the existing book cover image. These include my author profile picture, an image of the paperback book in a real life setting and two images of the text on my Kindle.




When I made this small change, I noticed a leap in my sales. Coincidence?




Perhaps. Perhaps not. It's hard to know which marketing efforts are working since we do not have direct statistics from Amazon, and I suspect that it's a sum of the entire equation. Here is why adding customer images works, using an example of my favorite vice, Peet's coffee.




Here is what Peet's coffee looks like in it's bag. We can more or less draw a parallel of the coffee bag to the image of your book's front cover:
































Now, we can add an image that gives the consumer a feeling; a desire to enjoy the product for them self:






















We can even go one step further and add in an image of someone enjoying the coffee, to show the customer the joy and experience this purchase will bring them.
























Photo Courtesy of KatLevPhoto on Flikr




It's obvious which image is going to entice you to buy the coffee more effectively. In the case of your book, this could be a picture of someone reading your book on the sofa, by the pool or even at the beach.




Adding customer images is a simple, effective, yet underused tool. Use this to your advantage and give customers more than just a book cover to judge your book by.




Now please excuse me while I go get my coffee.




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BIO:
Laura Pepper Wu is a writer and the co-founder of 30 Day Books: a book studio. She successfully marketed 30 Day GMAT Success to become the number 1 selling GMAT guide on the Amazon kindle, top 10 in print, as well as in the top 3 of all study guides on the Kindle.

She blogs about her marketing experiences at laurapepperwu.wordpress.com. Laura is available for book marketing consultation and advice, and would love to hear from you! laura {at) 30daybooks {dot} com, http://twitter.com/#!/LauraPepWu























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Tony Eldridge is the author of The Samson Effect , an action/adventure novel that Clive Cussler calls a "first rate thriller brimming with intrigue and adventure." He is also the author of the Twitter marketing book, Conducting Effective Twitter Contests . His new novel, The Lottery Ticket , was just recently released on Kindle.