Facebook’s Unexpected Usefulness

I don’t use Facebook much in my personal life, but I do have a page for me as a business or brand or whatever.

Over the last couple of years I’ve started to notice the high quality of ads on Facebook in the rare times that I do go on. So much so that I’ve actually bought several things that I saw on there first.

I just did that again tonight and found Blinkist, a service that evidently gives you quick summaries of the best nonfiction books out there. It’s something I’ve been seeking for years.

So I’m left with the strange realization that my best use for Facebook is to find products I want to see—from ads.

In other words, it’s a service where the main value proposition (networking) is extremely worthless to me, and the supposed downside (ads) actually performs curated product discovery that I find useful.

It’s a strange world.

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