Innovation Models Are All Around Us
This is a sponsored conversation written by me on behalf of Zzysh. The opinions and text are all mine. I’m never been much of a cook. In fact, I’ll go further. In the past I was able to microwave chicken nuggets and make some eggs. I might even burn the salad. But where there’s a problem, there’s some smart entrepreneur working on a solution. Recently, I’ve been using a service that does everything but the cooking for me. They send me a box of ingredients for a dish and include a detailed explanation of what to do with them. I just have to follow the instructions and use what they send to cook up a perfect meal. It’s easy. Even I can do it. And it’s a smart bit of thinking from someone who recognized that there was a market for people who want to eat good, homecooked food but don’t have the time to learn how to sauté or spend an hour in the grocery store squeezing vegetables to see if they’re fresh. But it’s given me another problem. Sometimes, I’ll have a glass of wine with that homecooked meal. I’m not a wine connoisseur and I’m not big drinker. I’ll have the odd glass every now and then but it can take me weeks to finish a bottle. It’s not unusual for me to end up pouring wine down the drain because it’s gone bad. So someone has come up with another solution. A company called zzysh® has designed a tool that keeps an open bottle of wine fresh for weeks. Instead of putting the cork back and putting the bottle on the counter, you can use zzysh’s® special stopper and pump. The pump sucks the remaining air out of the bottle and replaces it with argon, an inert gas. The wine has nothing to react with so instead of the air in the bottle turning the wine into vinegar, it stays fresh for weeks. For an occasional wine drinker like me, it’s perfect.Now, neither of these ideas are anything that I would have come up with myself. I’ve had websites that writers have used to share recipes, and I’ve looked at plenty of recipes online. And I’ve also had the experience of seeing a recipe that looks good, only to check the kitchen and realize that I don’t have smoked paprika or fresh cilantro. But I do have the phone number of the local pizza place. This is a sponsored post written on behalf of zzysh®. All opinions are my own. I’ve also had the experience of pulling a cork out of a bottle I opened two weeks ago, and finding that I could use the wine now as a salad dressing. It didn’t occur to me that if I pumped out the air and replaced it with something else, I could save money and keep the wine. Someone thought of both those solutions. And those people are now running growing businesses that I’m sure are making tons of cash. There are business opportunities all around us. They’re in every problem we encounter, whether it’s cooking the evening meal, carrying in the groceries or polishing off a bottle of wine. If you can improve on a current solution, you can cook up an entirely new business. Special Offer: Get 20% off the purchase of a zzysh® product with promo code getyourzzysh
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