The velocity of change and new customer expectations

And when I die, and when I’m gone, there’ll be one child born in this world to carry on, to carry on.
– “And When I Die,” by Laura Nyro, performed by Blood, Sweat & Tears.

As we know, change has been the one constant of existence on planet Earth. Each generation gives way to the next, so that over time fire became electricity and the wheel morphed into a computer.

For most of the history of the marketplace, change progressed at a pace slow enough to allow the creator of a model - a product,...