Your Company Is A Media Company

One of the big ideas that comes out when we discuss Social Media is that any company can now publish content to the world. Most companies aren't set-up to be content producers. But, what we forget to really talk about is that it's not all about the content. It's about the fact that every company is now a media company (and media companies are driven - partially - by the content they publish).

Your company used to need permission to tell its story to the masses. You needed to secure a Public Rel