Judging a book by its cover

Seeing the cover of your book for the first time can be one of the best things about being an author. It can also be one of the worst. Because what makes a cover appealing, original and representative of the story are all entirely subjective matters. A stunning package to one reader can be a turn-off to another. Ditto a publisher and an author. What makes this scenario tricky is that an author doesn't usually get the final say in what the jacket of their book will look like (although I think...