Good customer service means more word of mouth, sales and repeat buyers

This is post 21 of 23 in the series “eBay Marketing Makeover”

Set up a good customer-service philosophy

The customer may not always be right, but you should still make sure you’ve got your head on correctly when you approach buyer disagreements and issues.

Here’s what to do:

Write down a customer service philosophy for your company. You may already have some policies in place, and now’s a good time to articulate them in black and white for later reference. This doesn’t need to be complica...