Tuesday Tips: Matching all your professional components

Recently I visited a fitness studio to get some information about the services they offered. (I was thinking ahead to winter, when those holiday pounds tend to sneak up on me!)

This particular gym had been running professionally produced ads on local TV stations, and the studio itself matched the broadcast image.

The instructors, dressed in jerseys with the company’s logo, were knowledgeable and friendly, and the interior was clean and well-maintained.

So far so good.

We covered the courses,...