How Not To Sell ... One Easy Step

Last Saturday just gone, I had to go into the city to buy some items. I popped into one of the mini malls heading to one shop. On my way there was one of those stand alone displays selling a tech item.

The sign peaked my interest, so I went up to investigate. As I looked around the display, the sales person kept their head down scrolling through their social media feed. After thirty seconds I carried on.

On my return, I stopped again and looked at the display and all the items. Again the sales person was still engrossed in their social media feed. Not once did they look up. No greeting, nothing. For this sales person, I did not exist.

Now here is the kicker, I was interested and intrigued. But by been ignored, there was no way in hell I was going to purchase anything.

Guess what story I told my friends when they asked me about my weekend. I don't know if it was their own business or they were on hourly wage or commission. The only thing I know for sure, they had no interest in selling.

Compare this to Sunday. I went to the local Aldi to buy some fruit. As usual I picked up some extra items. On my way back to the car, the gentleman who collects the shopping trolleys said " bye and thank you for shopping " It was so unexpected, a delayed reaction before I said " thank you "

The one thing it reminded me of was the quote by Jim Rohn " one customer well taken care of, could be more valuable than $10.000 worth of advertising ".

Colin Myles Author

P.S.
" It takes six months to gain a new customer and six seconds to lose them. Six seconds of someone being rude,bored or uninterested is going to cost you a customer "
Colin Myles  How to Avoid Business Failure
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