Signing Your Customers

I live on a large lake known for great fishing and boating.  My neighbor put a large sign on the lake side of his boathouse that read: “Put Bimini Top Down.” The sign does more than warn the driver of the boat to lower the aluminum frame supported canvas cover before entering the boat house, it tells a story. Someone at some time forgot to lower it and the entire top got ripped off. Or, Scott feared that might happen.

All signs can potentially tell a story to your customers.  “Don’t even thin...