Branding for authors: 5 not-so-secret secrets

Photo by David Peterman

Amy L. Sauder wrote: "You recently said you were rebranding...I'd love to hear an update on that and I'd also love to hear any insights you have on author branding in general."

You got it, Amy. An excellent request. Sometimes I have to drill this into my clients' heads as a must (I help a few self-published authors learn how to promote their books by doing naked dances), so this post will be something I'll refer them to from now on. Here goes. Ready?

SECRET 1: As an a...