How To Separate Macro Trends From Micro Trends
The team at WGSN produces some great trend insights primarily in for the fashion sector and recently launched their “Anatomy of a Trend” white paper which is worth a download. One element that was particularly interesting was their distinction between macro and micro trends and how they think about trends in general. As a fellow trend curator, I suspect you’ll enjoy reading about the process they use and what lessons that might have for your own work and insights.
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