The Rule Of Four (Or Five)

You can make strategy easy if you focus on one thing. A goal. An objective. A single measure. It's also a good way to make sure your strategy fails.  Because a good strategy always requires more than one thing. One thing isn't enough. Not even close. When a business asks me to consult, it's because they have a problem. Or an opportunity. Or they're missing something and don't where to start. Whatever it is, they think it's one thing. A single problem. A single opportunity. A single thing they...