Ep157: Kate Boyd Teaches Us How to Pay It Forward
About Kate Boyd
Kate is a launch and marketing strategist who helps entrepreneurs to make a bigger impact with less hustle by optimizing, automating, and delegating the marketing tasks they don’t enjoy. She combines a journalism degree, 3 years of online business experience, and 5+ years in non-profit marketing to help others grow, nurture, and mobilize their tribes so they can have success and have time to enjoy it, too.
Episode Summary
There have been many paradigm shifts in modern marketing. From conference calls and webinars, to email and social media, people have more learning and connection opportunities and are drowning in marketing messages. How do you cut through the noise and truly connect with people? This week’s guest is Kate Boyd, an introvert and marketing expert who has helped people develop strategies to make the best of their preferred methods of marketing. She provides tips and tricks that can help entrepreneurs anywhere on the introvert-extrovert spectrum shake the stigma of sales and expand their comfort zones in order to diversify their marketing reach.
Key Conversation Points
Pay-it-forward marketing: what it is, how to do it
How to break through a noisy marketplace
The balancing act of providing content and perceived value
Different types of relationship building
Removing negative associations around sales
Going “deep” versus going “wide” while still diversifying business outreach
Introvert-friendly sales tactics you can use right away
Tacking issues with different methods of communicating with prospects
Cultivating gratitude in the sales cycle
Establishing a rapport while consistently delivering content
Resources Mentioned in the Podcast
The Introvert Entrepreneur Virtual Book Group
Virtual Networking for Introverts September 28 event
Jim Carrey’s “I Need Color” video
Beth’s Aug 9 newsletter
Connect with Kate
Kate’s Introvert Island Book Selections*
The Bible (I chose a daily devotional edition, since this is how Kate mentioned she reads it)
The Chronicles of Narnia | C. S. Lewis
Pride and Prejudice | Jane Austen
If You Enjoyed the Show
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