Use the power of writing voice to speak directly to your ideal customer

This is post 18 of 21 in the series “eBay Marketing Makeover”

Reevaluate and rewrite with your ideal customer in mind

From listings to form emails, there’s a lot of written word involved with selling on eBay. Let’s take the time to make it all consistently speak to your ideal customers to encourage more sales.

Here’s what to do:

A few steps ago, we wrote up a list of everything we knew about our existing customers to get a picture of what our ideal customer is like. Now it’s time to make...