Thinking About The True Tools Of Change

The first step to understanding New Media is understanding the tools of change.

In 2009, I attended the O'Reilly conference, Tools of Change for Publishing in New York City. Now, I'll be giving a keynote address at the upcoming Tools of Change for Publishing in Frankfurt, Germany on October 11th, 2011. Last week, Joe Wikert (General Manager and Publisher at O'Reilly Media, Inc.) published a video podcast where we discussed everything from book publishing and new media to marketing and whether or not it's a good idea for book publishers to start putting ads in books.

You can watch it all unfold right here...

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