How do you explain what it is you are doing to other people? - 10/101 Entrepreneur Questions and Answers

This is an except from my book: 101 Entrepreneur Questions and Answers.When you are following your passion, then you can explain what it is you are doing easier.Have a pitch ready to explain to people in different scenarios, such as a corporate pitch and a public pitch.Follow this pitch structure:Name.Who you are.What it is your company is and doesSame.Put yourself in a box and separate yourself from others.Explain what most people don't know about you.Fame.What's your claim to fame?What makes you famous? Have you been seen on TV, the newspaper or the radio?Goal.What difference are you working towards?What we are doing.Explain your companies' vision in a tweet-140 characters or less.Game.What your activities mean for the world?Why is it you are working towards that difference?What's your biggest vision?Always take yourself seriously. If you doubt your product or service even for a second, then you are selling the wrong thing and doing the wrong thing.Question of the day: what are you doing so people know who you are?