Coaches, You Matter. Get Personal On Your Website

Many coaches, as well as consultants, small nonprofits, and solo-penuers try to project a larger image to potential clients by writing in the 3rd person voice of their company. They try to hide that it’s just them. This is a mistake. Potential clients want a relationship with a person, not a company, so get personal to win more clients.

When I began coaching I came up with a name that sounded big and authoritative, Creative Results Management. I then set to work creating a website written in...