Aggretsuko and Gudetama: Adorable and anti-capitalist

If Hello Kitty represents happy-go-lucky submission to globalization, Sanrio’s newer characters respond to the market with soul-crushing resignation or seething rage. Aggretsuko “is a symbol and expression of the pent-up stress and irritation that is rife in the world today,” her designer, Yeti, wrote in an email. And Gudetama, Amy wrote, parallels “the people in […]