How To Describe What You Do

In this post I'll share an "elevator speech formula" (that you can customize) for how to describe the work that you do.

When you practice concisely describing your work, your business self-identity becomes clearer and stronger.  Several things happen as a result:

Your marketing becomes more resonant.

When serving clients, you feel more powerfully You.

You know how to quickly answer -- in an interesting way -- when someone asks "So, what do you do?"

To come up with your "elevator formula", an...