Vision Statements vs. Visions

Vision statements are words that have been coiffed and manicured to perfection. They’re usually uninspiring and dead on a wall. They put you to sleep.

By contrast, great visions are big ideas that are alive and messy. They’re engaging and visceral. They pull you forward.

When you get lazy, they pull you off the couch.

When you can’t see the road ahead, they pull you through the fog.

When things feel too tough, they pull you over the hurdle.

When people think you’re crazy, they pull you past the crowd.

And when you fall down, they pull you back up.

Don’t spend time developing vision statements.

Develop a vision instead.

 

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