Biggest Mistake Authors Make On Facebook

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I have done a lot of critiques for writers trying to build platform using Facebook. Facebook is my happy place. I spend a lot of time there. For many years, I was paid to hang out on Facebook. I follow a lot of authors on Facebook and am “friends” with dozens more. I see new and emerging writers making the same mistake over and over and over.

We know that within the Facebook economy that reactions (formerly likes), comments, link clicks, and shares are...