Why Ideas Are Not Enough (Or: How to Sell Out Like Iron Maiden)

Link: Perennial Seller

“What if I’m not good at making ideas happen? I just like to have ideas!”

Ever since I started Side Hustle School on January 1, I’ve heard this question a surprising number of times. And believe me, I know it would be nice if you could just have ideas and then someone else goes out and “handles” them.

That’s not how it works for most of us, though—even people who are successful writers, entrepreneurs, or artists of all kinds. Ideas gain value not through brainstormin...