KFC’s Surprising Reason For Launching Its Own Mobile Phone

On the surface, this announcement that KFC is partnering with Huawei to launch a new smart phone may seem like a random move. The phone will be branded in KFC signature red with an engraving of Colonel Sanders on the back to celebrate the brand’s 30 year anniversary in China, but that’s not really the most interesting part. There will only be 5000 of these phones released and apparently the phone “also comes with a KFC-branded music app preinstalled, which lets you create and share playlists...