BTS

We’ve moved into the second-biggest retail season of the year: back to school. (BTS)

The two key factors in purchase decisions are students’ desire to look “cool” and discounts.

What started last year has really geared up now: location-based messages so deals pop up when you’re in the store – sometimes in a specific section of the store – in real-time.

Saving money is a big deal considering the average household spends more than $600 on back to school. But don’t let dad shop: he’ll spend 37% more than mom.