The effectiveness of Facebook giveaways

Last week I ran a giveaway on my Facebook author page, in order to generate more likes. Let me first announce the winners, and then do some analysis on the effectiveness of such giveaways.

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Huge congratulations for Phillip J. Kessler and Karen Tate for winning marketing graphics!

I’m sure you’ll be able to see the results on their pages quite soon.

Now, as promised to the analysis of running such giveaways.

Why and what-for

First, let me review the aims and the caveats. Facebook likes are act...