‘Spider-Man: Homecoming’ Suits Up With $140M Overseas; ‘Despicable 3’ Nabs China Records – International Box Office
Among the benchmarks, Homecoming had the highest launch of the Spider-Man franchise (in like-for-like markets and at today’s rates), and DM3 is now the Gru-viest opening weekend ever for an animated movie in China. It also pushed the Despicable Me franchise across the $3B mark worldwide.
Swinging into 56 overseas markets, Sony’s Homecoming set a new bar for Peter Parker on 23,400 screens — and there is joy on the Culver City lot today. The Jon Watts-directed film landed No. 1 starts in 50 of 56 offshore plays and still has 38% of rollout ahead, including in such key hubs as China, Japan, France, Germany and Spain. Combined with domestic, the global launch total is $257M.
In the same set of markets that opened this session, and at current exchange rates, the Tom Holland-starrer is tracking ahead of Marvel cousin Guardians Of The Galaxy 2 (+20%); previous incarnation The Amazing Spider-Man 2 (+30%) and rival superhero Wonder Woman (+59%).
The Sony/Marvel mash-up came in well above pre-weekend predictions which topped out at $110M before folks started to become more bullish in the past few days. With today’s estimate, sources are pointing to emerging markets which helped bolster the major plays like Korea, Mexico, Brazil, the UK and Russia.
Even without China and Japan, Asia was a huge launch with $61.3M and Korea the only major in the mix. And it was major. SMH netted a $25.8M 5-day there for the 3rd biggest opening ever for a Hollywood film.
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Likewise, Latin America was strong with $32.4M led by Mexico ($12M) and Brazil ($9.1M). In the latter, SMH is the biggest opening of all time for the month of July.
In IMAX, SMH grabbed $18M from 669 screens for the 2nd biggest global opening for a Sony title in the format. The international portion is $7M from 277 screens for IMAX’s top bow of all time with a Sony pic.
Of the reboot’s performance, Sony’s President of Worldwide Marketing and Distribution, Josh Greenstein, tells Deadline, “We couldn’t be more thrilled about Spider-Man’s triumphant return to the box office.” For Sony and creative partners at Marvel, this is “a giant win” and the studio is certainly welcoming it after a fair bit of time in the doldrums.
Offshore exits are still being gathered, but the general consensus is that the movie will continue to play amid some more serious offerings, and notably has captured a broad audience. That includes men and women under 25, plus the core Marvel base and a big swath of family business — particularly in Latin America where markets like Mexico and Brazil scored strong numbers propelled by the all-audience component (see more below).
With a $140M debut in 56 markets, Sony’s Spider-Man: Homecoming has topped the launch of all previous pics in the franchise when considering like-for-like plays and at today’s exchange rates.
The last entry, Amazing Spider-Man 2, opened to $97M in like-for-like markets and at today’s exchange rates. Its non-restated ultimate IBO was $506M, led by China, the UK, Korea, Japan and Mexico. China and Japan have yet to open the current film.
Korea is by far the leader on Homecoming this weekend with a 5-day $25.8M start for the 3rd biggest launch of a Hollywood movie ever. SMH dominated at No. 1 with over 80% of the market — its first weekend is already bigger than Transformers: The Last Knight’s total after three frames. Korea is a strong Marvel market, and has done well by Spidey before.
Each of the 11 Asian markets to open this frame did so at No. 1 for $61.3M across the region. India, another solid Spidey hub, roared out of the gate with $6.5M, including previews. Indonesia was worth a very strong $6.9M, and Taiwan weaved $4.8M out of five days.
In Latin America, Mexico led the proceedings with $12M and Brazil was next at $9.1M for the biggest July opening ever. The region was worth $32.4M, pointing to the power of the family pull that SMH exacts. There were No. 1s in 9 plays.
While France and Germany are still to come, the UK led Europe with $11.8M amid strong competition and hot temperatures. A three multiple looks possible here, putting Spidey near the top of the charts for the year so far.
Elsewhere, Russia grossed $7.8M and Australia swung to $7.6M.
One of the softer markets was Italy with $3.1M. That’s not all that surprising given Italy can be a real crap-shoot in the summer as vacations kick in and moviegoing is not top of mind.
Each of the last three Spider-Man titles swung from strength-to-strength internationally, and introducing Tom Holland in Captain America: Civil War teed overseas audiences up for this new standalone spin. Also factoring, Robert Downey Jr’s Tony Stark has been heavily featured in the marketing and the actor participated in specialty stunt interviews overseas.
Holland was tireless in his promotional efforts, traveling everywhere from Mexico to France, the UK, Spain, Singapore, Russia and Korea. Those visits dovetailed with a nuanced and targeted campaign in global markets.
Next up for Peter and pals (and foes) are Germany and France this week.
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