Unveiling My New Press Imprint

I’m hoping to launch my new book next week. We’ll see how that goes (I originally thought I’d be launching it a month ago). This will be my eleventh book. But it is my first self-published book. And while the process of self-publishing has been more work than I had anticipated (or hoped), it is rewarding in many ways, most obviously in the nearly complete creative control over the process.

For starters, I was free to write the book I sensed I needed to write. And the result is a work that is both deeply personal and universal in scope and implications.

Next, I controlled the typesetting. The typesetting of my past books has generally been good (with the exception of Is the Atheist My Neighbor?), but in this case I was able to add more details to the typesetting in terms of sidebars that accompany the text.

I was also able to outsource the cover art to a friend of mine, Darryl Frayne, and he managed to come up with a cover that works thematically with the book (and particularly the conclusion).

Finally, I get to publish under my own imprint. “Tentative Apologist Press” was too unwieldy, but I wanted a logo that linked up with my Tentative Apologist logo:

And so, behold the new logo for 2 Cup Press (get it? French press! Clever huh?!):

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