How Not to Scale Your Startup

It started with two people in a garage. The quintessential beginning we hear about many startups. And for good reason — you do not start out with 100 people. Companies begin with a founder or two. Some never leave the garage. The ones that grow solve a real problem and learn how to do it at scale. They do not learn how to scale and then figure out a problem to solve.

Knowing when to scale your company is critical. It is your choice — what do you focus on?

Aha! also began with two people. Alt...